Listar por autor "Martín Martín, Óscar"
Mostrando ítems 1-6 de 6
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Concepts and measures of distance and internacional business: an empirical comparison
The purpose of this work is to provide empirical evidence about the explanatory power of some measures of distance in the origin of imports. After a systematic literature review on seminal measures of distance, an empirical ... -
Initial selection of international markets applied to a digital consulting firm: BIKO
Small and Medium Enterprises (SMEs) are highly interested in increasing their international presence. Deciding which markets best suit a company is an important task. For this purpose, a revision and adaptation of ... -
International market selection: an application of the shift-share model to the spanish wine industry
Internationalization is one of the most important and challenging strategic decisions companies take nowadays. Considering the need of minimizing the potential adverse consequences of targeting inadequate markets, ... -
Mobile social media and social media: advancing our understanding of value creation, use behavior, and competitive intelligence
La combinación de redes sociales y tecnología móvil ha revolucionado la forma que los clientes y las empresas crean valor. El objetivo de esta tesis es comprender mejor el papel de las redes sociales móviles y las redes ... -
Optimización de la gestión comercial
Casi Piérola, Pedro J. (2002) Proyecto Fin de Carrera / Ikasketen Amaierako Proiektua -
Selection of global delivery models in project management. Fuzzy expert system as a multi-criteria decision tool
The developments in Information and Technology (IT) have eliminated the physical boundaries for the exchange of information and have made possible the communication, interaction and collaboration of individuals regardless ...